ROI of Brandable One-Word Domains
Published 2025-11-12 · Skewbald.com Editorial
Brandable one-word domains tend to lower acquisition costs and raise conversion rates over time. The effect shows up in direct-type traffic (people going straight to the URL), improved email deliverability, and higher trust on first contact.
For a company built on the Skewbald name, owning Skewbald.com removes ambiguity in search and in conversation—customers land on your site, not a marketplace listing or social profile. Over a multi-year horizon, those gains often outweigh the initial purchase price, especially when combined with consistent brand execution.
For a company built on the Skewbald name, owning Skewbald.com removes ambiguity in search and in conversation—customers land on your site, not a marketplace listing or social profile. Over a multi-year horizon, those gains often outweigh the initial purchase price, especially when combined with consistent brand execution.